Japan is well known as a country, from where a wealth of goods is exported to Europe. As a leading economy, it is also a significant target for companies, looking for new markets and business development opportunities.

Although the country is likely to be high on the wish list of many businesses, actual entry into the market is renowned for being challenging. On the other hand, European goods are more fashionable and desirable than ever before for consumers in the Far East, and not the least in Japan. Also in Europe, goods of Japanese origin become more and more attractive from year to year. Many are tempted to move into this market.

Good preparation and advice/mentoring by people with inside knowledge about the way, in which the Japanese business community operates and which high expectations are to be met, may prove to be invaluable. We therefore recommend you to have a look at the web site of Japan Connection, offering unique Japanese business knowledge.

 Link to Japan Connection

You can attend a free seminar about the organisation of a succesful mission to Japan on 2 and 3 December 2015.

Seminar Trade Mission to Japan

In a 2 hour workshop, you will:

• learn how to prepare professionally for going to a Japanese fair
• gain an overview of the latest trends on the Japanese food market
• understand the mindset of Japanese agents, distributors and customers
• have a look at packaging and taste popular Japanese sweets
• receive a self-guided marketing tour map of Tokyo
• get cost saving tips for travelling to and in Japan
• go home with your name written in Japanese: must-have for your business cards!

The workshop is aimed at the preparation of business people to attend FOODEX JAPAN, but at the same time offers insights that are also valuable for other projects.

More information on FOODEX JAPAN: this is one of the largest food & beverage trade shows in the Asia-Pacific region with 40 years of history. The show attracts professional buyers from all over the world. FOODEX JAPAN offers a foothold in Asia and can be used as a gateway to expand opportunities in Japan and also across the world through Asia.